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BRANDING
& COMMUNICATION

For branding and communication, market research plays a crucial role in understanding how a brand is perceived, how effective its messaging is, and how it can connect with its target audience. From

GENERATING
IDEAS

CONCEPT DEVELOPMENT & TESTING

PRE-AD
TESTING

IN-MARKET ASESSMENT

  • Concept Development

  • Brand Audit

  • Brand Positioning 

  • Brand Perception 

  • Communication Effectiveness 

  • Brand Awareness Study

  • Brand Loyalty and Equity 

  • Competitor Analysis

  • Message Testing

  • Creative Concept Testing

  • Brand Health Tracking

These studies provide valuable insights that inform branding and communication strategies, helping businesses create more effective and resonant marketing efforts.

UNDERSTANDING THE CUSTOMER JOURNEY

Market research for customer acquisition, experience, and retention focuses on understanding how to attract new customers and improve the overall experience for both new and existing customers. From

CUSTOMER ACQUISITION

SERVICE

STANDARDS

CUSTOMER EXPERIENCE

RELATIONSHIP
MEASUREMENT & MANAGEMENT

  • Customer Personas

  • Customer Journey Mapping

  • Usage & Behavior

  • Image, Needs & Expectations

  • Observational Research / Shadow Shopping

  • Mystery Shopping

  • Voice-of-Customer, C-SAT, NPS, CES

  • Data Mining 

  • CRM & Loyalty Analytics

  • Exit Interviews / Event Driven

  • Salesmen’s Perceptions & Interpretations

These research studies provide valuable insights into how to effectively acquire new customers and enhance their overall experience, helping businesses to refine their strategies and achieve better results.

EMPLOYEE ENGAGEMENT
& VALUE CREATION

Enhancing employee happiness and engagement is crucial for creating a positive work environment and improving organizational performance. From

ONBOARDING

ENGAGEMENT

BENCHMARKING

CHANGE

MANAGEMENT

  • Onboarding Surveys

  • Needs & Expectations

  • Work-life Balance 

  • Employee Effort Score

  • Willingness to Recommend

  • Anonymous Feedback

  • Workplace Happiness

  • Employee Experience Mapping

  • Employee Engagement

  • Event Driven Surveys

  • Exit Interviews

Organizations can gain valuable insights into employee needs and experiences by conducting these types of market research studies.

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